Meet The Team

It takes a number of experts in various fields to make our work come alive; from arts and music specialists to education, studio production, events and project management, even journalists. Here are the key players that power Urban Development.


Pamela McCormick, Founder & Director
Pamela grew up in Belfast in the 1970s through the era of pub bombings, barricades, daily murders and little integration. As her thinking and challenging of the origins of the troubles matured, she realised that poverty and lack of aspiration were at the heart of the mutual distrust. This insight has become the keystone upon which Pamela has built her career. After working in Edinburgh, Monte Carlo and Paris, programming and producing jazz events and assisting esteemed composers, concert pianists and conductors, Pamela arrived in London, keen to realise her dreams and action positive social change.  Over 14 years old and with McCormick still at the helm today, Urban Development has built a lasting legacy and a reputation as a leader in both producing and showcasing new urban talent and educating the next generation of stars.  

George Ebenezer
George is an experienced entertainment management consultant with a 10-year track record working with record labels, publishing and production companies, promotional organisations and venture capital firms to facilitate the development of musical artists’ careers and special projects.  He has been instrumental in the success of UK urban music artists such as Wretch 32, Kano, Tinie Tempah, Gorillaz and Katy B, as well as working with Stateside big guns Guru, Wu Tang and Death Row Records. Working to enhance client’s creative output through constructive and collaborative input, leveraging extensive contacts within the industry to provide niche consultative services including A&R, project management and creative liaison, and securing alternative funding for albums, tours and promotional activity, George joined Urban Development in May 2013 and heads up UD Music, working to bring to fruition the hopes and dreams of tomorrow’s stars.  

Vincent Olutayo
Vincent has spent over 15 years successfully supporting emerging creative talent, within both commercial and third sector settings. As director of renowned hip-hop record store and hub, Deal Real, Vincent was instrumental in building lasting partnerships with top-tier youth brands, and developing CSR initiatives to deliver support and guidance to emerging musicians, many of whom went on to become household names. His passion for delivering positive outcomes for young-people, has seen him lead initiatives that have engaged, trained and supported hundreds of young people throughout London, with activity being cited by the Department for Education as best practice case studies. 

John Hart
John has extensive experience in the music industry and education.  As a member and self-manager of the group Edward II, John toured the world, signing deals with major labels before setting up the band’s own label. He moved into music education, working with Access to Music. As part of the senior management team, he was responsible for the New Deal for Musicians provision in the East Midlands, and set up the flagship course The Artist Development Programme. John is a highly experienced course designer, delivery manager, teacher and funder, having co-written two Foundation Degrees (validated by the University of Westminster & the Royal Northern College of Music Manchester. John is guest lecturer at a number of institutions including Demontfort University Leicester, currently manages emerging talent Blair Dunlop, and launched Urban Development’s Urban Artist School, soon to enter its third year. 

Zakiya Bale
Zakiya began her career behind the scenes on prime-time TV shows. Often working with young people in this capacity, she moved to the charity Fixers, where she produced features about young people across the UK for ITV News, regularly setting up base anywhere from schools and youth centres to hospitals and prisons.  Kiya recently joined the Urban Development ranks, where she is Project Coordinator and works closely with schools, colleges and universities to raise awareness of the opportunities UD offers. 

Kofi Kyei
An accredited Chartered Institute of Marketing graduate, with experience in Vodafone UK’s social media department, Kofi has a background in events and A&R. He still finds time to DJ internationally as DJ Funkz. Previously working with PRS Foundation, offering development deals to emerging artists, Kofi is perfectly placed to work on UD Music, offering digital distribution and seeking major label deals for new talent. 

Laura Brosnan
Known to many as Hyperfrank, Laura has been at the forefront of UK grime journalism for the last decade. Her blog has notched up millions of hits, and seen her move onto create features with BBC Radio 1Xtra, freelance for i-D, The Guardian and Complex UK. She's interviewed everyone from Wiley, Skepta and JME to Novelist, Joey Bada$$ and Bun B. She has collaborated with the Roundhouse, and last year created a Dizzee Rascal Change.Org campaign to generate publicity for a highly anticipated ‘Boy In The Corner’ gig from Rascal himself. While mentoring young creatives as a UD Media Team Mentor, she joined the team officially and now is our Social and Content Manager.