Brands, Bands and Fans: From Bedroom To Big Time | Industry Takeover All Dayer 2019

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Brought to you by Equate Magazine This panel of experts is going to take you through exactly how to take your small time bedroom jam sessions to the big time. Clue: it’s all about your brand. Find out what a brand is, and how you build one. Discover how important it is to have a bespoke brand.

Brought to you by Equate Magazine

This panel of experts is going to take you through exactly how to take your small time bedroom jam sessions to the big time. Clue: it’s all about your brand. Find out what a brand is, and how you build one. Discover how important it is to have a bespoke brand. 

Brand covered, we’ll move on to talk about Marketing. Learn what the new aspirational marketing avenues are and how they can be used to promote artists. Hear about the importance of partnership opportunities in this process and discover some super important dos and don’ts from the people who know best. Finally, you’ll learn how to gauge success nowadays, using Instagram and Facebook as advertising in place of the TV adverts of years gone by. Our panel of experts includes a publicity expert, a brand manager, a social media whizz and a marketing guru to help you along the way to stardom.



The panel:

Imran Malik, Imran Malik Publicity and Equate Magazine is an experienced publicist, creative commissioner and brand management expert with the likes of J Hus, SZA, Common, Anderson.Paak, Noname, Lil Yachty and many more on his roster. 

Jonathan Chabala, Social Media & Content Manager at Syco Entertainment & Music and Brit School alumnus Jonathan Chabala knows how to build a strong brand and has done this for artists including Labrinth, Tokio Myers, Ina Wroldsen and Rak-Su. 

Mercedes Benson, DJ, Brand Partnerships Manager at Complex UK is a social media influencer and marketing guru by day and DJ by night. Mercedes counts Adidas, Puma, Beats by Dre and Google amongst the brands she has worked with or for. 

Nemat Abdela, Marketing Manager at Columbia Records has led marketing campaigns for artists including Childish Gambino, B Young, 21 Savage, Lotto Boyzz and The Internet. 

Don’t miss this in-depth look at brands and marketing at Industry Takeover, book your place now.