You’ve laid down a few tracks now you’re ready for the world to hear them, but how to get your new bangers out to fans and industry insiders? Here are a few tips to get you started with building your fanbase and impressing the tastemakers: Get Online
We’ve all heard about huge artists that made it big from a few recordings made in their bedroom, and the truth is, in this day and age you won’t get anywhere unless people can find your music online. Create a page on YouTube and SoundCloud immediately, and upload a few of your best tracks so that potential fans and tastemakers can discover you.
Do a bit of work on your profile page, so that you stand out and look professional and make sure that you fill out the track info and include links to your social media channels - there’s no point in an A&R or music blogger loving your track if they can’t follow up with you.
It’s also important to have a presence on streaming services like iTunes, Spotify and Apple Music. Once your tracks are registered, sign up to a distribution service and they’ll take care of the relationship with the platforms. You’ll receive royalties each time your songs are played.
It’s old school but it’s still the best way for A&R scouts and journalists to check you out and understand what you do. Make sure you’re clear in saying your name and how people can get hold of you, even better if you tempt them to check out your website with the offer of a freebie like an exclusive download or backstage video.
A great way to create a bit of hype and get your music heard is through premieres. Get in touch with a site like GRM Daily or Complex UK and let them know you’re dropping a track that they can have exclusively for the first few hours. Share the link on your social and watch the streams roll in.
If you’ve managed to establish yourself in the scene and have signed with a publisher, it’s likely that the team will be hard at work trying to match your music to various TV shows, movies or video games that need soundtracks, in order to secure a sync deal for you. Sync deals a great way to make a name for yourself, monetise your music, reach a wider audience as well as industry insiders who know you can create quality compositions.
Teaming up with artists you admire is a great way to grow your network. Whether it’s jumping into a recording session or forming a close alliance, you’ll be exposed to a totally new fan base and hopefully some handy industry contacts.
Another way to get your name out there is by reaching out to insiders. We don’t advise spamming everyone in the industry with generic emails, but sending the odd personalised email to people who have shown an interest in artists that are similar to you is a great idea to get your music heard. If you’re fortunate to have an industry insider attend your gig, it’s worth emailing them a thank you note and a link to some of your music online.
Having a good relationship with music press and radio can take your music to the next level. Don’t just target people in a scattergun way, shortlist a few who have an interest in your genre and are influential with decent followings. Start with smaller blogs and local radio stations; regularly share your music and press releases with them, and your music could eventually be picked up by popular publications in your niche.
Discover more tips and advice on establishing your music career at our Industry Takeover seminars. Find out more HERE.