How to get your song on iTunes and Spotify
As streaming services continue to grow in popularity, it only makes sense that registering your music on platforms like Spotify and iTunes is essential for success (and your ultimate plans for world domination). In this article, we breakdown everything you need to get started.
Why should I put my songs on iTunes and Spotify?
First off, if your music is on iTunes and Spotify and people listen to it, you get paid. It might not be a lot of money yet, but it’s a start. Also, it’s significantly more than you’ll earn if your tracks are only on SoundCloud and YouTube.
Fans are much more likely to stream your music for free than buy a CD, so it makes good marketing sense to make your music available on these platforms. More importantly at this early stage, by presenting your music across YouTube, SoundCloud, iTunes, Spotify and Apple Music, you’re making your music accessible to the widest possible audience. Not only that, you’re also showing industry insiders that you’re serious about getting your music out there and that you have a professional approach.
What songs should I post?
Don’t be too precious about what you’re posting, if it represents your best work at the time, it’s better to have something out there than nothing at all. No one ever got discovered from an empty Spotify page. Once your career progresses, you can remove the earlier stuff as you make way for your more developed tracks. It’s okay for your accounts to be a work in progress, although you should still take care at this stage to upload high quality tracks as first impressions count, but the point is that you want to get heard.
How do I get my music up on iTunes and Spotify?
All you need to do is to sign up to a distribution platform such as TuneCore or Ditto. They then do all the hard work of uploading your tracks to the main streaming services. Depending on the platform they’ll accept payment in a variety of ways. Some demand an upfront fee while others request a cut of the royalties you generate. Take some time to figure out which deal works best for you before you sign up.
“It can be hard to reach the playlisters in the streaming services, but remember they are monitoring the blogs, and they are looking at SoundCloud. So getting some support there might put you in front of a decision maker at Spotify without you even knowing it.” – Simon Rugg, National Accounts Manager at PIAS.
What’s the deal with playlists?
The growing trend on streaming platforms are the playlists. They’re so influential that there are dedicated playlist teams who work to curate tracks, field pitches from artists and labels trying to get a spot on a playlist. Most streaming services have an “introducing” playlist showcasing the best new talent across a specific genre, so if you’re an artist who’s fortunate to get featured on it, you’re chances of attracting new listeners and fans are extremely high. If your track does well there, it may even get bumped up to a more high profile playlist like Who We Be or Rap Caviar.
Playlisters tend to use blogs and SoundCloud to keep tabs on rising talent, so focus on creating a buzz around your music whilst having it readily available on the streaming platforms. If you fancy yourself as a bit of a DJ on the side, some artists have had success curating their own playlists, which become popular and attract new followers to their own music. Also make sure you mention it at your gigs and on your social media to encourage people to subscribe. To be successful, your curated playlist will have to show off your knowledge of your chosen genre - it can’t just be all your music.
What to do once your music is on a streaming platform?
Keep an eye on your streaming numbers and how often your track is being playlisted, as it’s valuable information to take to any industry contacts that you meet as evidence of the buzz around your music.
Also, use the sites as a way to monitor what similar artists are doing. Plus, Spotify and iTunes are great research tools for finding future collaborators. By using these platforms to your advantage, you’re giving people the opportunity to find and love your music, gaining fans and with a bit of luck the attention of the industry.
This years UD Creatives Membership includes access to our distribution services to help you maximise each release. Also running panels, socials and masterclasses throughout the year there is plenty to learn and plenty of new contacts to make as a UD Creatives.
Learn more about how you can take advantage of streaming services like Spotify and iTunes at our Industry Takeover seminars. Discover more HERE.