Why it's important for artists to collaborate
Think about some of your favourite collaborations in music. What was it you loved about them? Was it the mix of styles, the new sound they created or the fact it opened your eyes to a new artist? Either way, all of these are great reasons to work with others.
When starting out in the industry, collaboration is more important than ever and here’s why.
Your first collaborators should be other artists. You don’t need to start a group or a collective, but working with artists who are at a similar stage in their career will give you both a boost. Maybe you know a DJ, or a friend of a friend that’s a songwriter; tap into your network and link up with people who inspire you. If you’re at college or university, there might even be a society you can join to find like-minded people.
Not only will you up your creative game by working together, but you’ll also learn something by observing another artist’s thought process.
Start small and spend some time together in the studio or café to see what ideas you can come up with before you commit to working on a project with each other. And don’t forget to take care of “the housekeeping” - who owns the copyright, who’s going to register the track to PRS and how will royalties be split.
“You can learn from other artists. Don’t copy their music, but look at their thought processes and where their inspiration has come from.” - Anthony Layiwola, Artist Manager, Base N Rebulz Entertainment
Building A Business
Sometimes funds to pay for all the added extras that will make you stand out from other artists are scarce or non-existent. Collaborating is a great way to build your brand from the ground up without breaking the bank.
Perhaps there’s a budding photographer, a website designer or social media manager that you can reach out to. If these people are trying to get their careers off the ground as well, it’s likely they’ll value the opportunity to hone their skills and get their work out there. That way, everyone’s a winner. Once again, don’t forget to discuss copyright and ownership of the photos and designs and who has access to the back end of the website etc.
Building A Fanbase
By linking up with fellow artists, you’re effectively doubling your audience. If their Soundcloud links to yours, it will drive traffic to your music and raise your profile. Say you collaborate on a gig so that you can perform your new material, that audience is going to be a mixture of your fans and their fans; and hopefully they’ll soon be your fans too.
Collaborations are a great way to get to know other industry people. Maybe you’ve laid down a track with an awesome local artist who has a manager; they can then put you in touch with that manager which might lead to something. Or maybe they have links to a venue where you’d like to perform or a producer that you could help establish your sound. All these connections are going to strengthen your route into the industry, so get out there, meet people and find ways to work together.
Our UD Creatives Membership is a great network to access ambitious like-minded peers as well as access help from the best in the music industry. With a series of panels, socials and masterclasses throughout the year there is plenty to learn and plenty of new contacts to make.
For more great opportunities to network and collaborate, head to our Industry Takeover seminars. Find out more HERE.